When video is worth it
Video is powerful for demonstrations, tutorials, and stories. It is expensive when a short post or a photo would work as well. Before you script anything, ask: does this really need to move?
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Day 12Creative & Research Skills ~15 min
AI Video Tools Overview
Understand how AI helps with scripts, captions, and video planning.
You'll finish with
30-second video script
~18 min 3 objectives
What you'll learn
- Draft a short, structured video script with AI help.
- Plan captions and on-screen text separately from the voiceover.
- Decide whether video is the right format at all.
Lesson
A 30-second script structure
Hook (3 seconds): why should someone stop scrolling. Point (15–20 seconds): the one useful idea. Payoff (5–10 seconds): what to remember or do next. If your idea does not fit that shape, cut it or split it into two videos.
Captions and on-screen text
Most short-form video is watched on mute. Plan captions from the start. On-screen text is not a transcript of the voice — it is 3–5 words that reinforce the point at the right moment.
Honesty rules for video
No fake before/after, no staged 'customer' quotes without consent and disclosure, no manipulated results. If you use an AI voice, disclose it. If you re-enact a real event, say it is a re-enactment.
Example — Mauritius small kitchen
A home cook plans a 30-second video: hook ('one-pan lunch'), point (three-step recipe with captions), payoff ('save and try Sunday'). She writes the caption text before recording so she knows what appears on screen.
Prompt template
30-second video script prompt
Draft a 30-second video script. Topic: [one useful idea]. Audience: [who is watching]. Format: hook (3 sec), point (15–20 sec), payoff (5–10 sec). Output 3 parts: 1. Voiceover lines. 2. On-screen text cues (3–5 words each). 3. B-roll or shot suggestions. Rules: no fake results, no unverifiable claims, no exaggerated urgency.
Practice task
Pick one useful idea you know well. Use the prompt to draft a 30-second script. Read the voiceover aloud with a timer. If it runs long, cut, do not speed up. Save the script.
Success checklist
- Your script fits the hook / point / payoff structure.
- You planned captions separately from voice.
- You have no unverifiable claims.
- Your voiceover, read aloud, fits under 40 seconds.
Knowledge check
Self-check only. Nothing here is scored. Tap a question to reveal the answer.
Reflection
What is one idea you have avoided posting because you thought you needed a fancier video?
Safety note
If you show a real place, product, or process, keep it accurate. If you use AI voice, an AI narrator, or reenactment, disclose that in the caption.
Your progress is saved on this device only. Clearing browser data may remove it.
Reminder
This is a Shipzo Academy proof-of-completion certificate. It is not a university degree, government qualification, accreditation, or regulated professional license. Completion does not guarantee employment, income, or acceptance into any Shipzo program. Tool availability, features, and free access may change and vary by country. Practice with examples — never paste real customer or personal data into AI tools.