Write honest product descriptions that are specific and useful.
A good product description tells the reader what the product is, who it fits, and what it does. Adjectives without specifics ('amazing', 'life-changing') say nothing. Specifics ('fits UK size 6–8', 'washable at 30°C') sell.
Short (30–50 words for a marketplace card). Medium (80–120 words for a shop page). Long (200–300 words for a landing block with three benefits and two objections handled). Producing all three at once teaches you which details matter most.
For each product, list the two questions people always ask ('does it fit tall people?', 'is it waterproof?'). Answer them in the description. Honesty about limits builds trust more than pretending there are no limits.
Do not claim medical, health, financial, or safety outcomes you cannot back up. 'Helps you sleep better' is a claim. 'Made of breathable cotton' is a fact. Prefer facts.
A seller drafts short, medium, and long descriptions for a soy candle. She removes an AI-added line about 'stress relief' because she cannot prove it, and keeps 'burns for approximately 30 hours', which she has tested.
Write 3 product descriptions. Product: [name]. Key facts: [material, size, use, care, price if relevant]. Top 2 customer questions: [q1], [q2]. Audience: [who this is for]. Output: 1. Short (30–50 words). 2. Medium (80–120 words). 3. Long (200–300 words). Rules: no unproven claims, no medical or financial outcomes, no fake reviews.
Pick one real (or realistic fictional) product. Draft all three formats. Cross out any AI line you cannot personally verify. Save the cleaned versions.
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Which of your products would sell better with a shorter, more honest description?
Never fabricate reviews, testimonials, endorsements, awards, certifications, or 'as seen on' claims. In many countries, fake reviews are illegal.
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This is a Shipzo Academy proof-of-completion certificate. It is not a university degree, government qualification, accreditation, or regulated professional license. Completion does not guarantee employment, income, or acceptance into any Shipzo program. Tool availability, features, and free access may change and vary by country. Practice with examples — never paste real customer or personal data into AI tools.